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Merseyside fashion brand Caramella is taking over a pop-up shop on Peter’s Lane in the heart of Liverpool One for the first time since the brand launched.
Caramella was created in 2017 by Mollie-May Cartwright, and is now a fashion brand with over 280,000 followers on Instagram.
Specialising in fashion-forward womenswear, Caramella is known for its trend-driven evening wear, loungewear and outerwear.
The pop-up is set to open on 4 August until the 27th and customers will have exclusive access to the launch of the summer sale, which won’t be available online until the day after.
Cartwright said: “I’m so excited to be popping up in Liverpool One – this is our biggest customer facing opportunity to date. Myself and the team just can’t wait to open the doors in the most fashion forward city in the UK and meet our huge Liverpool customer base in person.
“For six and a half years, we’ve been a predominantly online brand. Having a presence in Liverpool One, alongside some monumental brands including Space NK, Reiss and The White Company, is huge for us.”
Donna Howitt, place strategy director at Liverpool One, added: “I am thrilled to welcome Caramella to Liverpool One. This pop-up store is a great addition to our womenswear offering.
“We are confident Caramella’s unique style and exceptional customer service will become another brand favourite among our visitors.”
