Dyaco UK Ltd appoints SVP of Europe

Dyaco UK, a supplier and manufacturer of commercial gym equipment in the UK and Ireland, has announced the appointment of Jon Johnston as its new senior vice president of Europe.

The news marks a transition from Johnston’s nine-month consultation role as UK managing director, which will enable him to further oversee and invest in the company’s commercial growth. 

He brings 30 years of health and fitness industry experience with a proven track record of driving significant business growth, including putting Matrix Fitness UK on the map.

Johnston’s experience encompasses transformational leadership, sales development, brand strategy and guerilla marketing, as well as customer service, which will be “invaluable” as he will be responsible for identifying and seizing commercial opportunities for the company. 

Johnston said: “I firmly believe that Dyaco UK Ltd, as a leading brand, possesses tremendous potential in the UK and European market – especially given the current economic challenges faced by facility operators in the commercial gym, hospitality and education sectors.

“Having now transitioned into my role as senior vice president of Europe, whilst we expand our European base, my aim is to ensure Dyaco UK Ltd continues to provide a supportive and seamless experience to facility operators looking to create their ideal fitness facility.”

He added: “It promises to be an exciting couple of months ahead as we look to drive growth and deliver unparalleled value to customers in an increasingly competitive landscape.”

In the last nine months, the group has reported that its sales figures have risen by 33% and has stated that the move to add Johnston to the team full-time is “a clear indication to open up more opportunities to build the momentum and establish a solid commercial foundation in the UK”.