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Authentic Brands Group appoints Kevin Wills new CFO

In his new role, Wills partners with Authentic’s executive leadership team to drive sustainable, long-term value through financial strategy and performance.

Authentic Brands Group, a global brand development, entertainment and marketing platform, has announced the appointment of Kevin Wills as chief financial officer.

Wills has nearly two decades of experience in financial leadership across the fashion, retail and consulting sectors.

He most recently served as chief financial officer and member of the Executive Committee at Pilot Company, operating under the Pilot and Flying J brands.

Wills also held the role of chief financial officer at luxury and retail companies including Tapestry Inc., parent to Coach, Kate Spade and Stuart Weitzman, and Saks Inc., where he served in various financial leadership positions over the course of 16 years.

In his new role, Wills partners with Authentic’s executive leadership team to drive sustainable, long-term value through financial strategy and performance.

He is based in the company’s New York headquarters and reports directly to founder, chairman and CEO Jamie Salter.

Salter said: “Kevin brings a strong track record of guiding strong financial growth across a broad range of public and private companies. His diverse experience makes him uniquely qualified to support Authentic’s expansion and accelerate our brand-building playbook worldwide.”

Wills added: “Authentic’s track record of growth is outstanding. The company has a robust market position and strong foundation to support its strategic development,

“I am excited about the vast global opportunities that lie ahead and look forward to collaborating with Jamie, the executive team and the entire Finance department to optimise value and benefits for all shareholders.”

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