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Women’s active streetwear brand, Red Run, is set to open its flagship store at Liverpool One this autumn.
Trading from 1,400 sq ft, the shop will stock the brand’s range of active streetwear for women, including exclusive collections and limited edition pieces.
The new flagship store marks an important stage in the brand’s journey, allowing it to deliver an enhanced customer experience with a physical format. It will host monthly in-store offerings, VIP events and collaborative activations with like minded brands, people and businesses.
Launched during lockdown by a trio of women, Red Run has since gained a loyal customer base across the country, with concessions in Harvey Nichols Manchester and Flannels Liverpool, as well as successful pop-ups in Leeds and Birmingham.
Megan Kimmance, creative director and co-founder of Red Run, said: “Opening a store In Liverpool One, in the city where it all started, is a very humbling yet exciting moment for Red Run. This flagship gives us the opportunity to be even more experimental and showcase our collections alongside our imagine campaign assets all in one place.
“It will enable us to bring all elements of the brand to life under one roof, to inspire existing consumer shopping experiences and attract new ones. This store will reflect our brand’s physical evolution, offering our customers more choice and exclusivity via an immersive shopping experience.”
Rob Deacon, senior asset manager at Grosvenor, added: “Red Run is an extremely exciting brand, one which has gathered huge momentum, very quickly and clearly resonates with the Liverpool One visitor.
“To contribute to their evolution and play a part in their next big step within physical retail is an enticing prospect for us and we know the brand will be a huge success at Liverpool One.”
