Currys and Samsung partner for tech recycling initiative

Currys and Samsung UK have teamed up to offer customers unique discounts on selected products when they trade-in any unwanted tech with the retailer. The promotional event means Currys customers can get between 10-15% off on over 390 Samsung products when they trade-in any old electrical item this July. The event encompasses great savings across 17 different product categories available in Currys’ 285 UK stores, online as well as other Currys-owned sites. All customers have to do is take any unwanted electrical items that are powered by a battery or a mains electricity supply, regardless of their age, condition or value, to their nearest Currys store, where they will be exchanged for a Samsung discount code. The initiative builds on Currys’ existing Cash for Trash scheme, which guarantees customers a £5 voucher when they bring in any old tech to a Currys store. As a key element of Currys’ Long Live Your Tech initiative, these items are then either harvested for parts, refurbished and re-sold as pre-loved, or broken down and recycled – all of which helps give tech a longer life, keeping it out of landfill. This commitment to reducing e-waste is equally shared by Samsung, a brand that last year announced targets to achieve carbon neutrality across its Device eXperience division by 2030. In addition to this partnership, which will have an immediate impact on e-waste collection, Samsung also has longer-term goals to help limit wasted technology. Samsung already operates e-waste collection systems in more than 50 countries around the world and has the aim to increase that to 180 countries and to collect 10 million tonnes of e-waste by 20303. Ed Connolly, chief commercial officer, Currys plc said: “By working together with Samsung, we have been able to pass on great savings to customers, whilst also encouraging more sustainable behaviours. By working with Samsung on a campaign that provides a further financial incentive for customers to take their e-waste into stores, we’re doing just that, and can’t wait to see the results.” James Kitto, vice president, mobile eXperience division at Samsung UK and Ireland added: “We believe in the power of collaboration and are proud to offer this initiative to customers. Many of us have pre-loved tech that often accumulates at home. Through this scheme we are helping households take steps to recycle responsibly, whilst offering great savings across our industry-leading product portfolio.”