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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Inditex, the fashion group that owns Zara, Bershka and Stradivarius, has announced at its annual general meeting that it plans to cut emissions along its value chain by 50% in 2030 to reach net zero emissions by 2040. 

This comes as CEO Óscar García Maceiras announced the group’s new sustainability targets, which will see that 100% of its textile fibres used by 2030 will deliver a lower impact on the environment by using recycled textiles, and by using raw materials grown using organic and regenerative farming practices. 

Moreover, the group will expand its circularity projects and pursue new biodiversity initiatives, which will recover and regenerate at least five million hectares in different parts of the world. 

During his evaluation of the last year, Maceiras said: “We have made our company stronger, more efficient and ready to tackle new challenges and achieve profitable and solid growth in very demanding environments.

“We benefit from the financial strength needed to drive new investments in order to lay the foundations for continued growth, pursue new projects and improve our product proposition across all markets, channels and chains.” 

He added: “We are emboldened, but we will stick with the continuous improvement path that has always characterised this company, never straying from its essence.”

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