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Virgin Wines has announced it has signed a new strategic partnership with WH Smith Travel which will see it stocked in a number of stores.
The company said the agreement represents “significant progress” for Virgin Wines as part of the group’s strategic focus on commercial partnerships.
An exclusively curated range of wines will now be stocked across 39 WH Smith stores within airports and train stations nationwide.
Virgin Wines added it continues to explore a number of additional potential value accretive partnerships, following others recently agreed with leading British brands including Saga, Moonpig and Currys.
Jay Wright, CEO at Virgin Wines, said: “We are delighted to have partnered with WH Smith Travel to provide our exclusive, quality wines to their customers within travel hubs across the UK. This is a great opportunity for thousands of WH Smith customers to sample the outstanding wines that Virgin Wines sources from across the world and we hope that it will entice them to try more wines in the future as well as enjoying a glass or two while on their travels.
“Strategic partnerships such as this remain fundamental to our growth strategy, and we look forward to updating further on our progress in this area over the coming months.”
