Bensons for Beds maintains sales momentum in Q3
Bensons also continued to see strength in its digital offer which grew by 21% over the quarter as it benefited from its investment in omnichannel capability and leadership
Nationwide bed and mattress retailer Bensons for Beds has announced the continuation of its FY23 sales momentum in the third quarter, posting an 8% like-for-like sales increase for the three months to the end of June.
This consistent like-for-like sales growth maintains the 8% growth posted for the first half of Bensons’ current financial year, according to the group.
Bensons also continued to see strength in its digital offer which grew by 21% over the quarter as it benefited from its investment in omnichannel capability and leadership.
During the quarter, Bensons refurbished its Croydon store and opened a new location in Speke. In addition, it expects to open and relocate a significant number of stores during the next quarter, part of plans to invest significantly in its retail estate over the next two years.
In the quarter, Bensons also continued to drive significant new product innovation. In May it launched ‘Duo by Slumberland’, a mattress which has a spring/summer side featuring cool-touch fabric that draws heat away from the body and helps customers stay cool. The autumn/winter side features fabric to help insulate the body and keep them cosy during cooler nights.
In addition, Bensons has confirmed that eveSleep had seen significant sales growth, as the business completed the move to bring the brand to its physical stores across the UK.
The eveSleep website continues to trade profitably and Bensons has now strengthened the brand through the introduction of exclusive eveSleep hybrid mattresses to stores. In-store sales of hybrid mattresses have grown by around 60 per cent since they were launched at the end of March.
Nick Collard, Bensons chief executive officer, said: “The steady nature of our growth across the quarter and year to date, is a reflection of the significant work behind the scenes at Bensons to transform our business.
“The impact eveSleep is clearly making with our customers gives us confidence that, alongside other investments we’re making in product innovation, we’re building a unique portfolio of sleep solutions that can cater to every individual need.”
Collard continued: ”And while there’s no doubt the UK’s economic situation will continue to bring challenges, we’re pleased with the continued and consistent progress this year.”
