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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Mulberry has reportedly rejected Mike Ashley’s efforts to join its board, according to The Times

It is understood that in recent weeks the Sports Direct founder has met the luxury handbag retailer’s executive team to attempt to join the boardroom. 

This comes as he “grew frustrated” about what he believes is a lack of transparency around Mulberry’s poor performing business in Asia. 

Ashley owns 36.8% of Frasers Group, despite it ultimately being controlled by Malaysian billionaire Ong Beng Seng and his wife, owning more than 56% of the group. 

Mulberry has previously partnered with the Malaysian businessman’s Singapore company Challice, in 2017 to expand the luxury brand in Asia, with Challice carrying a 40% stake in the venture. 

According to The Times, it is understood that Ashley is seeking more information about how the arrangements operate and whether the group rents property from Challice, and how the Ongs benefit from the deal. 

However, the request has not yet been granted or turned down.

A Mulberry spokesperson said: “We have a constructive dialogue with all our shareholders and we do not provide public commentary on the details of these conversations.”

Chief executive Thierry Andretta also dismissed Ashley’s attempts to gain a seat on the board, saying that while he is “an important shareholder and a successful businessman, we don’t consider he has the expertise that we need to grow the company”.

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