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Swedish label, A Day’s March, is to open new retail space housed across three storeys in London’s Soho this June.
The townhouse is a historic grade-listed building and will showcase the brand’s core collections across menswear and womenswear.
Working with Shaftesbury Capital, the 2,700 square feet of retail space is over five times larger than the brand’s current store.
A Day’s March opened its first bricks and mortar store in March 2014 at Kungsgatan in
Stockholm. It now operates seven stores across Sweden, Denmark and the UK and has a global presence online.
It said the new London store will mimic the minimalist aesthetic of stores in additional territories, featuring a showroom, “chill out area” and cocktail / coffee bar for consumers.
Creative director at A Day’s March, Pelle Lundquist said: “We have been in construction
throughout Winter 2022 and are really excited to share our vision with the public.
“Co-designed by myself and interior architect, Daniel Braconier, we have maintained the original character of the building and layered elements of playful Scandinavian design on top. The interior will feature brick walls, oak, Carrara marble and a typical Swedish decorative painting technique from the 17th Century.”
CEO Marcus Gårdö added: “The UK is our second biggest market and London is by far the biggest territory within this, so we are very excited to be responding to customer demand in the area. When we open a retail unit, online sales increase as a result and we’re happy to be working alongside Shaftesbury Capital on this new development for London.”
