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Sportswear brands Castore is planning to expand in Europe following further sports partnerships, Retail Week has revealed.
The brand backed by Andy Murray announced last month a multi-year partnership with Athletic Club, which made Castore become an ‘Official Kit Partner’ for the 2023-2024 season.
In April, Castore also announced other partnerships with Dutch clubs FC Utrecht and FC Twente as well as appointing new brand ambassadors, including Malaysian golfer Gavin Green and world super-featherweight champion Joe Cordina.
Earlier this month, the Manchester-based brand increased its sales forecast for the year to $250m (£200m), which was made possible by the growth of its physical retail stores with wholesale partners such as Zalando, Intersport, Sprinter and others.
Co-founder Tom Beahon said: “We’ve put considerable effort into our European expansion, which aligns with our mighty ambitions for Castore to be the world’s number one premium sports brand.Right now, we’re incredibly proud of our efforts to secure numerous EU kit deals, as well as our ongoing partnership with Oracle Red Bull Racing and our newly opened Rotterdam distribution centre.
“It’s an exciting time for Castore, as we’re determined to continue this expansion and position the brand as a key player in the European market.”
