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On this episode i'm joined by Florian Clemens, Strategy and Proposition Director at Tesco Media, to unpack how retail media is evolving at speed — and what Tesco Media’s role looks like inside the wider Tesco ecosystem. We explore the “win-win-win” promise for shoppers, brands and retailers, the power of contextual relevance, and why Tesco calls its offering “video, reimagined.” Plus, we’ll look ahead to GenAI creativity, automation, and what brands should do now to prepare for retail media’s next phase.

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American-based brand management business Authentic Brands Group is reportedly closing in on the acquisition of royal warrant-holding footwear brand Hunter, according to Sky News.

Sky News stated that Hunter has listed Authentic as the preferred bidder as a sale process nears a conclusion.

It also said that one source suggested the deal might value Hunter at £100m, far above prior estimates.

The source added that if the deal with Authentic falls through, China’s BaoZun, a digital commerce group which owns Gap’s operations in Greater China, remains interested.

Hunter has also reportedly appointed AlixPartners as its advisers on the auction. In March, Hunter Boots secured a £5m funding from its shareholders and an additional £2m from financial lenders.

The company was also previously saved by Pall Mall Legacy and Goldman Sachs in 2020 through a £16.5m capital injection.

Pall Mall Legacy owns the majority of Hunter’s shares, with Searchlight Capital Partners, a private equity firm, and Pentland Group, the sportswear giant behind brands such as Speedo, holding the remainder.

Retail sector has contacted Authentic Brands Group and Hunter for a comment.

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