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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Next has maintained its profit guidance for the full-year despite seeing better than expected sales figures for the first quarter.

The company stated that its profit before tax is forecast to be £795m and earnings per share is expected to be 501.9p.

Full price sales dropped 0.7% for the 13 weeks to 29 April but this was better than the 2% drop the retailer expected.

Full price online sales dropped 1.6% while in store sales dropped 0.6% contributing to the overall decline.

The company has moderated its forecast for Q2, with sales now expected to drop 5% instead of the 4% which was previously predicted, as a way to sustain its first half forecast.

Next stated: “Although our first quarter performance moderately exceeded our sales guidance, we believe it is too early in the year to alter our overall sales expectations for either the half or full year.

“Shareholders might wonder why we are so cautious for sales in Q2. As we explained in March, the second quarter last year benefited from unusually warm weather and pent-up demand for events such as weddings, proms etc.”

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