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L’Occitane Group unveils its net-zero roadmap

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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The L’Occitane Group has unveiled a new net-zero roadmap as part of its commitment to reach a science-based net-zero target across all of its brands. 

The group said it aims to reduce its greenhouse gas (GHG) emissions by 2031 and achieve net-zero emissions by 2050, with its targets validated by the Science Based Targets initiative (SBTi). 

SBTi encourages companies to address the climate challenge in “ways that scientists believe are necessary to achieve the Paris Agreement goals”. 

Since its initial carbon assessment in 2008, L’Occitane has collected data covering all emission sources, both direct and indirect, which it says are “essential” for drawing up its three-pillar roadmap. 

Its new net-zero roadmap first includes reducing emissions from energy consumption. It is aiming to halve GHG emissions generated by the energy consumption at its own sites primarily through using renewable energies together with improving energy efficiency. In 2021, 95% of the electricity it consumed came from renewable sources. 

Next, the group will aim to reduce shared-responsibility emissions. These emissions are said to be “more complex” and relate to the sourcing, transport and use of products. This involves finding solutions with partners, suppliers and customers. The group plans to eliminate air freight by 2030, for example. In addition, product use represents a large part of its GHG emissions due to users consuming hot water when rinsing products. In order to change and support consumer habits, it is now a member of the 50L Home coalition, which seeks to encourage responsible water use. 

Finally, the group will conserve and restore ecosystems to neutralise residual emissions, with an aim to neutralise these by 2030. 

Adrien Geiger, L’Occitane Group’s chief sustainability officer, said: “We are aiming to achieve ambitious targets with this commitment. Although our company has many options for transforming its production units, products and distribution, the creation of this low-carbon world requires us to develop solutions with our consumers and our partners.”

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