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Next to launch Joules ‘much earlier than expected’ but jobs at risk

Next to launch Joules ‘much earlier than expected’ but jobs at risk

On this episode i'm joined by Florian Clemens, Strategy and Proposition Director at Tesco Media, to unpack how retail media is evolving at speed — and what Tesco Media’s role looks like inside the wider Tesco ecosystem. We explore the “win-win-win” promise for shoppers, brands and retailers, the power of contextual relevance, and why Tesco calls its offering “video, reimagined.” Plus, we’ll look ahead to GenAI creativity, automation, and what brands should do now to prepare for retail media’s next phase.

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Next has warned that some jobs may be at risk ahead of Joules’ total platform (TP) launch, which is set to go live “much earlier than expected” after Next made “significant” progress in delivering the online platform over the last year.   

The launch date for Joules on Next’s TP, which was proposed for March 2024, is now planned for October 2023.

The group said Joules will remain an independent company with its own board and management team, but the team, led by founder Tom Joule, will be “entirely focused” on product, marketing and brand development.  

The functions that will continue to be wholly managed by the Joules teams are:

  • Design, buying, garment-technology and merchandising
  • Brand marketing, styling of photography, branding, social media and PR, shows and events
  • Website content and look-and-feel
  • Wholesale and sales through third parties

However, Next warned that the cost savings may mean some tasks performed by Joules personnel will be absorbed into Next teams or no longer be needed.  

In light of this, Joules is now consulting with colleagues to let them know how they will be affected. Where roles are no longer required, Next said it will be working with those affected to ensure that they are considered for any suitable vacancies at Next.

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