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Cambridge-based investor Mark Reed and industry veteran Rich Marsden have announced the acquisition of Ebuyer.com.
The technology retailer, which is based in Goole, reported a £241m turnover in 2021 and employs more than 200 people.
Previously owned by Wren Kitchens owner West Retail Group for 19 years, Ebuyer.com will move forward with direction from Reed and business partner Marsden, who will take on the role of chief executive.
All assets and staff will remain in the business.
Reed launched consumer electronics distributor Realtime Distribution in 1994.
Meanwhile, Marsden progressed through the business to become sales director and then managing director of the group that acquired Realtime in 2013.
In 2005, Reed also founded Heaven Media, a marketing and creative agency for gaming and technology.
The business now has a 100-strong global team, offering services including social media, influencer marketing, PR, creative, events and esports sponsorships.
Advisers on the acquisition included EMW LLP, led by Nick Lloyd and Sean Halliwell; RSM; Pegasus Intelligent Corporate Finance; and Dartcell. The seller was advised by Gordons LLP.
Reed said: “Having been involved in the technology and gaming space for the past 29 years, the acquisition of Ebuyer.com felt like a natural step forward. Ebuyer.com has huge growth potential and we have ambitions to expand into the EU, whilst also developing our gaming and PC lines.
“Trust and respect is what has kept the relationship with Rich and I over so many years and it is that basis that this acquisition and his leadership stems from. Between Rich’s expertise in hardware and the resources at our disposal, we believe there is significant growth in the business, this is what excites us about the opportunity.”
Marsden added: “I am excited to take the reins of Ebuyer.com, a company that I have worked alongside my entire career. I have been working on this deal for some time and knew that someone like Mark was the one person I trusted to help me deliver it.
“We’re extremely grateful to West Retail Group for the opportunity to be the next custodians of this business and build on the great work so far. Ebuyer.com is now my focus and we will share our plans with partners in the coming weeks. It will be an exciting time for everyone involved.”
