Supermarket till value sales rise to 11.5% in March

Over the four week period, volume sales across the grocery multiples fell -3.9%. While this is an improving trend, it still indicates that spend is continuing to shift to the discounter channels

As food inflation in March soared to 15%1, total till value sales rose to 11.5% in the last four weeks ending 25 March, up from 11.1% in February, according to new data from NIQ.

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