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The Fragrance Shop has confirmed it is to open a brand new flagship global experiential store on Oxford Street later this summer.
The move will mark the first time the UK independent fragrance retailer will open a flagship shop in London. The 2,300 sq ft location will feature a prominent eight-metre double height frontage.
Adjacent to the new Dean Street exit of the Elizabeth line at Tottenham Court Road, the new shop comes as the group aims to expand its store estate offering customers the “convenience of being able to mix and match between shopping in-store and online”.
The company opened 12 new stores in 2022 and now trades from 216 locations nationwide.
The Fragrance Shop’s chief executive officer, Sanjay Vadera MBE, said: “The launch of a flagship store in one of the world’s most iconic retail locations is a symbol of how far we’ve come. We’ll be working hard to make sure it embodies everything that The Fragrance Shop is famous for and show the world what the future of fragrance retail looks like.
“Our flagship on Oxford Street – undoubtedly still the UK’s place to be – will be a defining moment for our business as we deliver a destination store that will give the customer an immersive retail experience. I want it to show the world that The Fragrance Shop is truly first for fragrance.”
