Brendan McDowell: ‘Online marketing has been huge’

Brendan McDowell, the founder of BePerfect Cosmetics, recounts the take-off of the MUA-approved make-up brand, how online marketing has boosted cosmetics sales, and his BBC Three 10-episode series ‘Made Up in Belfast’

Can you tell us a little bit about your background in cosmetics and what led you to start this company?

I worked for LivingSocial for five years, working with a lot of beauty salons. At the time, I noticed that there was a gap in the market for really strong eyebrow products.

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