It’s always someone’s birthday: gift cards remain evergreen

The Gift Card and Voucher Association (GCVA) and KPMG UK found that sales for the association’s retail members increased across every channel, while a gift card manufacturer confirms that consumers spend more than the amount on their gift cards

Inflation and rising living costs have turned consumers into paranoid penny-pinchers, who are cautiously awaiting the next fiscal catastrophe to empty their wallets once again. According to Barclays, nearly six in 10 Brits are actively curbing their discretionary purchases, which has led to just a 5.5% uplift in year-on-year spending on non-essentials in February than in January when it grew to 10.4%.

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