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BaxterStorey’s supermarket venture using AI technology

Hospitality experts at BaxterStorey have recently ventured into the creation of a checkout-free supermarket, The Social Bee, which utilises Amazon’s Just Walk Out technology. Rob Brown, Head of IT, tells us more about its debut in Shoreditch.

  1.      What was the idea behind The Social Bee store? What compelled you to utilise Amazon’s Just Walk Out technology?

We opted to partner with Amazon and implement the Just Walk Out technology for several reasons. Firstly, we needed an extended hours offer where the customer could still get good quality food, even when our catering team are not onsite.

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