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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Hotel Chocolat has reported a fall in revenues in the half-year ended 25 December 2022, falling from £142m last year to £129m, with its underlying PBT dropping to £10.2m in H1 from £25.4m in the same period last year. 

In addition, the retailer also reported that its underlying operating profit had dropped from £26m last year to just £12m.

As a result, the group remains “cautious” ahead of key holidays Mother’s Day and Easter due to consumer spending trends since the rise in living costs. 

However, the group saw a 7% like-for-like increase in UK retail in the half-year, and reported record Christmas campaign sales with its strongest sell at full price seasonal products yet.  

Angus Thirlwell, co-founder and CEO of Hotel Chocolat, said: “This strong sales performance from Hotel Chocolat stores, underpinned by our scaled database, is a result of hefty investments we continue to make into our brand. Investing in more cacao and less sugar in our recipes, funding nature positive cacao farming and championing British-made quality and design flair.

“Over the last three years, we have increased retail like-for-likes by 25% through product innovation and improving the quality of our database marketing.” 

He added: “We have announced the opening of a further 50 UK locations over the next three to five years, with the first wave planned this Autumn. Our new ‘store of the future’ design has succeeded against its objectives in test locations and so will be rolled out in these new locations.”

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