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New Look uses new Compare Ethics to guarantee accurate environmental claims

Compare Ethics, the ESG compliance platform, is launching the GAP Report™ to provide brands and retailers with insights and regulatory assurance to make accurate environmental claims. The GAP Report™ is giving New Look and other retail businesses the confidence they need around claims, in a market fraught with confusion. The new technology is enabling businesses of all sizes to plug compliance gaps and make environmental claims in line with the UK’s Green Claims Code.

Demand for transparency and credible information to back up claims is growing from regulators, citizens, employees and investors. The fashion sector has been cited with greenwashing, where brands claim or imply that they are making more environmental progress than they really are.

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