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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Lidl has pledged to invest £4bn in British food businesses this year, as it plans to show its continued support for local suppliers. 

The figure pledged for this year supasses the retailer’s similar plans for 2019, which saw Lidl commit to a five-year £15bn investment in the British food industry. That figure is now expected to hit £17bn. 

Since March 2020, Lidl has invested £10bn. 

The retailer, which works directly with over 650 suppliers across the country, currently holds the largest market share in volume of fresh British pork and also sources two-thirds of its core produce from the UK. 

Ryan McDonnell, CEO at Lidl GB, said: “The farmers and producers that supply us, some of which have been with us for decades, are paramount to the success of our business. 

“We see them as partners in our mission to provide households with high quality affordable produce, and for many, working with Lidl GB and being part of our growth has opened opportunities for their own expansion, both here in the UK and across the globe.”

Martin Kottbauer, chief trading officer at Lidl GB, added: “Providing our suppliers with the security and certainty needed for them to invest and grow has been a big focus for us over the years. 

“It’s why we’ve led the industry on the introduction of longer-term contracts, and it’s why our continued investment in the British food and farming industry remains an absolute priority for our business.”

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