What makes a successful retail leader?

Bridget Lea, the managing director of commercial trading and strategy at EE, started her career as a graduate trainee in retail and went on to defy her circumstances to reach a position of leadership, acting as a force of change and inclusivity.

It is undeniable that the retail industry has gone through a rollercoaster of a year; footfall has mostly stayed low despite business owners’ attempts at luring customers to the high street and an unprecedented rise in the cost of living has made consumer discretionary spending more discerning. Under these circumstances, retailers specialising in anything and everything are doing what it takes in order to survive and thrive.

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