Incorporating employee reviews in effective brand management

Understanding the impact of employer reviews is key to any effective brand management effort. Potential employees, customers, and partners use these reviews to form a judgment about your business before engaging with it – so taking them seriously can mean success or failure in terms of attracting quality talent. While you may offer some insights into culture through job sites and social media profiles, hearing directly from current staff provides an even more powerful window into life at work within your company. Fostering a Positive Workplace Culture is Essential to Doing Business Today Customers and potential hires want assurance that your standards of excellence extend beyond the services you provide, right through to how well staff are treated - creating an environment where transparency reigns supreme will give them peace of mind. As a result of the 2020 Jobvite survey, many job seekers are increasingly concerned about company culture when considering new opportunities. Furthermore, Glassdoor found that roughly 4 out of 10 applicants aren’t willing to overlook negative employee reviews or scandals within their prospective workplace - showing just how strong a company reputation is for modern candidates. Encourage Employees to Rate You Regularly Maximize your understanding of the company culture by making sure you’re regularly rating and reviewing it. Ask employees to rate their experience every six months or so, and get more granular with specific ratings three to six months after any significant changes in policies/benefits occur. With this updated data, you’ll be able to accurately measure how new initiatives impact employee satisfaction. Having current ratings and reviews for your data can help you stay abreast of any changes in company culture. Regular employee feedback every six to twelve months provides an invaluable opportunity to gauge the effects of policy shifts, manager alterations, or other vital modifications on morale levels. Moreover, by asking workers to rate specific areas post-update – three to Six months down the line - you have a better understanding of how these new additions are being received in terms of employee satisfaction. Keep it Anonymous When collecting honest feedback from employees, ensuring anonymity is a critical factor. Research shows that when third parties manage reviews instead of employers, nearly twice as many women feel they can provide candid opinions without fear of repercussions. This is a vital detail to consider for businesses hoping to build better relationships with their workforce. Remember to Listen, Not to Control Your employees are the key to understanding what your workplace culture is truly like. It’s up to you as an employer to listen carefully and use ratings and reviews, both current and over time, to explore how best to create a safe space for them at work. You can help lead your business toward greater success by actively participating in this process! In Closing Companies prioritizing transparency and ethical standards create a positive, safe atmosphere for job seekers. This reduces the risk of making big career decisions and demonstrates an employer’s commitment to cultivating high-performing talent. Effective brand management is essential to stand out from other employers and attract the best employees.