Could budget supermarkets dominate ‘the big four’?

Aldi gained £1.4bn in sales for the first time in its history over Christmas, mere months after it was officially announced as the newest big four member. With its popularity ever growing, will budget supermarkets climb even higher?

The big four – Tesco, Sainsbury’s, Asda and Morrisons – were once the undisputed favourites for supermarket shopping. However, when the drastic cost-of-living crisis emerged in 2021, it made many households rethink their priorities when it came to buying their essentials and non-essentials.     

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