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Aldi’s Christmas sales during December soared 26%, topping £1.4bn for the first time.
The figures, which reflect an increase in demand, come as the UK’s cheapest supermarket helped millions of families celebrate together despite the rise in cost of living.
Fresh meat sales saw particularly strong growth as poultry and pork options sales rose over 28%. Sales of alternative roasting joints such as Aldi’s ‘Specially Selected Decorative Gammon’ also proved particularly popular, in addition to its traditional turkey options.
According to the retailer, it also saw an increase in sales of its chilled desserts and fresh cheeses, as they jumped by almost 30% and 50% respectively during December.
Meanwhile, snacks such as crisps and nuts were up over 40% as the World Cup coincided with the run up to Christmas for the first time.
It is said that customers bought more than 48 million mince pies, 38 million pigs-in-blankets and more than 1,700 tonnes of sprouts in the weeks leading up to Christmas.
Giles Hurley, CEO of Aldi UK&I, said: “This year, Christmas was all about family and football as people came together to celebrate in a way we’ve not enjoyed for years. I’m immensely proud of our amazing colleagues who once again went above and beyond to deliver an amazing Christmas for our customers.
“As the UK’s cheapest supermarket, we were able to help shoppers enjoy the Christmas they deserved and provide them with the highest quality products at the most affordable prices.”
He added: “As we head into a new year, our promise to customers is that they will always get the UK’s lowest prices at Aldi, no matter what.”
