Shopper spend rises 7.6% at UK supermarkets despite squeeze on incomes

According to a recent Christmas survey from NielsenIQ, it found key factors for consumers when choosing their supermarket this year will be low prices (55%), quality (50%) and good stock availability (49%)

Total Till sales grew +7.6% in the last four weeks ending 3 December 2022, up from +5.6% last month, according to the latest data from NielsenIQ.

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