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4 in 5 shoppers using social media to find Christmas gift ideas

New research has revealed that 82% of us are either quite or very likely to be using social media to get ideas on what to buy for Christmas gifts this year, with 46% saying they are using social media more or much more than a year ago to get ideas on what to buy.

The inaugural Shop Social study, conducted by social media experts Maybe*, ( has found that the products we are most using social media to find inspiration for are women’s clothes (54%); men’s clothes (37%); gifts (35%); beauty and cosmetics (34%); children’s clothes and products (31%); books (26%); toys (23% ) and jewellery (22%).

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