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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Under Armour has lowered its sales outlook despite seeing its revenues increase 2% to $1.6bn (£1.4bn) in the second quarter of 2022 ending September 30.

Wholesale revenue increased 4% to $948m (£844m) and direct-to-consumer revenue decreased 4% to $577m (£514m) dollars due to a 9% decline in owned and operated store revenue partially offset by a 4% increase in ecommerce revenue, which represented 36% of the total direct-to-consumer business during the quarter.

Apparel revenue decreased 2% to $1bn (£890m), footwear revenue increased 14% to $376m (£335) and accessories revenue fell 12% to $111m (£99m).

As a result, the company has revised its outlook for the year ahead due primarily to a more challenging retail environment and additional negative impacts from changes in foreign currency.

The company said revenue is expected to grow at a low single-digit percentage rate compared to the previous expectation of 5% to 7% growth. Gross margin remains unchanged from the previous outlook of a 375 to 425 basis point decline.

Under Armour interim president and CEO, Colin Browne, said: “We’re pleased to have delivered second-quarter results that were in line with our expectations. While we anticipate the immediate macroeconomic backdrop to stay uncertain – we are taking a balanced approach to mitigate near-term pressures while continuing to focus on the long-term strength of our brand.”

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