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Fashion retailer Zara is set to launch ‘Zara Pre-Owned’ in the UK, an integrated platform available through its stores, website and mobile app on 3 November for repair, resale and donation services.
It is reported that this platform aims to help customers make more sustainable decisions with their used clothing to reduce waste and the consumption of new raw materials.
The retailer’s repair service will allow customers to request repairs on any used Zara garments from any season. The service is said to offer a wide range of repair options, ranging from the replacement of buttons and zippers to repairing seams. The customer can also carry out the process entirely online or at a Zara store.
Through the resale service, Zara customers will reportedly be able to resell their items to other individuals also selling their Zara garments from any collection. According to the brand, the resale space will be organised by product categories with information for each item including current images provided by the seller and original product information provided by Zara.
In addition, the donation service will allow customers to request their used clothing be collected from their home for donation. This service is reportedly similar to the brand’s already-available donation containers in all Zara stores.
Online donations of garments will reportedly go to the Red Cross, an organisation that gives products a new life by reusing or recycling them in support of the development of projects in local communities. This service is reportedly for clothing from any brand, not just Zara.
According to the retailer, this service represents its latest action in “our ongoing commitment towards a more sustainable model”.
