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Asda has announced plans to open its first two standalone convenience stores before Christmas under a new ‘Asda Express’ brand.
The Asda Express stores will open at Sutton Coldfield on 8 November and Tottenham Hale, London, on 6 December.
Asda plans to launch a further 30 sites, creating about 500 new roles, next year, as part of a ‘test and learn’ approach to developing its convenience model.
Mohsin Issa, Asda’s co-owner, said: “The launch of our first two Asda Express convenience stores is a landmark moment for our great business and a key step on our journey to bring Asda to more customers in more communities right across the UK.
“The stores have been designed to cater for a broad range of customer needs – whether that’s popping in for a pint of milk, grabbing a spot of lunch on the go, or buying the fresh ingredients to cook dinner from scratch. We’re confident customers will find everything they need in these stores and enjoy the convenience of having a new type of Asda store on their doorstep.”
