Ted Baker appoints head of menswear sales

Ted Baker has appointed James Waller as its new head of sales for menswear.

In his new role, Waller will work under global creative director Anthony Cuthbertson to help support the delivery of vision and strategy for Ted Baker’s menswear clothing.

Ted Baker said he has an “impressive” background in wholesale, previously working as sales manager at 55DSL and Diesel and more recently being commercial director for N16 Vintage. 

Waller joins the menswear group from sales agency and consultancy Common Trade, where he has been international wholesale director since 2016.

Waller said: “I’m really excited to lead the menswear wholesale strategy and to be a critical part of this new chapter at Ted Baker.”

It comes as Authentic Brands Group (ABG), the parent company of Reebok, reached an agreement to acquire Ted Baker for approximately £211m last month. 

At the time, Jamie Salter, chairman and CEO of ABG, said: “Ted Baker is a highly regarded, uniquely British brand whose strong fashion credibility resonates with consumers around the world. 

“We are excited to build on the brand’s global foundation through a business model focused on licensing, wholesale, retail, digital and strategic marketing partnerships. Under ABG’s ownership, we believe that Ted Baker is poised for continued growth and success.”

Helena Feltham, interim chair of Ted Baker, added: “The Ted Baker board believes the offer, which is supported by Ted Baker shareholders with a majority of shares, represents a fair value for shareholders and balances the company’s growth prospects with the risks of the uncertain economic environment in which the business is operating.

“The Ted Baker board believes that ABG will be a strong and supportive owner of the business. We are confident that with ABG’s experience, reach and investment, the Ted Baker brand will be capable of achieving its long-term global potential.”