Unbound Group plc has confirmed the initial launch of its new multi-brand platform, as scheduled, and the further Autumn Winter launch of the platform is on track to be completed in September.
Alongside its Hotter brand, the group is initially launching with the first seven chosen partner brands, primarily focused on complementary specialist footwear categories.
From today (28 July) through to October, Unbound will continue to phase the onboarding of additional partner brands to broaden the offering across apparel and other specialist footwear categories, as announced on 30 June 2022.
All partner brand relationships will operate on a drop ship model with a fixed percentage commission payable on every sale.
Additionally, Unbound said it intends to expand into other growth areas in Q4 2022, including wellness, and will establish its own Unbound apparel range in Q2 2023.
Looking ahead, the group will continue to explore additional partner brand opportunities in the coming months with several further partnerships at an advanced stage. Brands which join the platform will have direct access to the group’s 4.6m customer database.
Unbound is also continuing to invest in the development of the functionality and technology of its Mirakl-integrated site. The group said this will enable the group to focus on enabling “seamless” partnership with selected partner brands and scale product offering.
Ian Watson, Unbound CEO, said: “We are on track to deliver a successful launch of the Unbound platform and I am delighted to be taking the first step towards the Autumn Winter launch in early September in partnership with 14 carefully selected brands.
“I am pleased with our progress to date. Alongside the continued momentum and brand strength of Hotter, we have seen strong uptake from a selection of leading partner brands, each of which offers something unique and additive to our loyal customers but are united under the Unbound Group umbrella.”