Clothing & Shoes

Asos delays autumn orders amid fears shoppers may cut back

The suppliers told The Mail on Sunday that some stock had to be cancelled at short notice.

Asos has delayed some autumn orders due to concerns that customers will cut back on buying new clothes in the cost of living crisis, according to The Mail on Sunday

Asos suppliers reportedly told the outlet that some stock had to be cancelled at short notice.

However, it added that Asos insisted cancellations were “not running at above normal levels at this time” although there had been “a few more postponements”.

Asos issued a profit warning in June, blaming inflation and more shoppers returning items. Its chief Matt Dunn warned of “a change in consumer sentiment”. 

However the online retailer told The Mail on Sunday that its supply chain operation “is functioning well against the backdrop of unprecedented global disruption in our markets”.

It added: “We outlined a new strategy in November last year, which included moves to buy on shorter lead times and tighten our inventory.

“Against this backdrop and in line with normal industry practice at this time of year, we have postponed a limited number of orders. We value our supplier relationships and will continue to work closely with them.”

Retail Sector has contacted Asos for comment. 

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