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Lego ‘indefinitely’ halts operations in Russia

Lego ‘indefinitely’ halts operations in Russia

On this episode of Talking Shop, we are joined by Nikki Baird, Vice President of Strategy and Product at Aptos. Nikki has spent decades separating technology hype from real-world consumer behavior. Today, we delve into the emergence of the "dark funnel" and how LLMs like ChatGPT are disrupting traditional retail search pipelines, breaking retail media networks, and forcing retailers to their re-evaluate product landing page.

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Lego will cease its commercial operations in Russia after previously pausing shipments to the country back in March.

In a statement to Retail Sector, a spokesperson said: “The LEGO Group paused shipments to Russia in March. Given the continued extensive disruption in the operating environment, we have decided to indefinitely cease commercial operations in Russia.

“This includes ending employment for most of our Moscow-based team and our partnership with Inventive Retail Group who owned and operated 81 stores on the brand’s behalf.”

The news comes weeks after Nike confirmed it was one of the latest retailers to pull out of Russia. The sportswear group will scale down its operations in Russia over the “coming months”, having announced a temporary suspension on 3 March. 

Google, Starbucks, Lush, Asos and McDonald’s are amongst the other major companies to have pulled out of Russia since its invasion of Ukraine in February. Marks and Spencer and BP are amongst the UK firms to have exited the country. 

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