The roll out has initially taken place on Macy’s online platform, and is set to extend across over 400 Macy’s shops nationwide in 2022.
In addition to the range of toys being offered on Macy’s own e-commerce site, the clothing group will also power ToysRUs.com to further connect the two brands.
Nata Dvir, chief merchandising officer at Macy’s, said: “Our toy business grew exponentially in the past year, with many families looking to inspire their children’s imagination and create meaningful moments together.
“Toys”R”Us is a globally recognised leader in children’s toys and our partnership allows Macy’s to significantly expand our footprint in that category, while creating more occasions for customers to shop with us across their lifestyles.”
Despite declaring bankruptcy in September 2017, Toys“R”Us continues to generate more than $2bn in global retail sales across almost 900 branded stores outside the US.
Yehuda Shmidman, chairman and CEO at WHP Global and Toys“R”Us, added: “We’re thrilled to be launching this new partnership together with Macy’s.
“Our partnership with Macy’s marks the greatly anticipated return of Toys“R”Us in the USA, and changes the retail landscape by combining two beloved retail brands together for consumers across the nation in a completely innovative way.”