Economy

53% of retail workers say jobs are more demanding, report finds

The survey also highlighted that the majority (81%) of retail workers want to feel supported by management, but only half (53%) reported being satisfied with the support they currently receive

Over half (53%) of UK retail workers described their jobs as demanding, with the amount of work they are expected to complete as “being worse than the onset of Covid”, according to YOOBIC’s ‘2022 State of the Frontline Employee Experience’ survey. 

It found that 63% of retail staff also described their job as understaffed, while increased demands on employees are said to “remain widespread”. A further 47% of frontline respondents described being short staffed at work as being the biggest challenge they face. 

In addition, one fifth (21%) of the UK’s retail frontline staff reported feeling so exhausted at the end of every working day, they don’t enjoy their time away from the job. 

The survey also highlighted that the majority (81%) of retail workers want to feel supported by management, but only half (53%) reported being satisfied with the support they currently receive. Only 10% of respondents said their employers have offered new tools or technology to make work easier.

Fabrice Haiat, CEO and co-founder of YOOBIC, said: “There is no easy fix to the challenges facing the UK’s retail industry today, but as employers deal with the tightest labour market in years, they must prioritise investment in improving working conditions to ensure they can retain existing staff, reduce turnover and win the competition for frontline talent in an employee’s market.

“Our research shows currently less than a fifth (18%) of retail workers surveyed have access to a task management tool despite such technology giving employees additional time for tasks, which are more personally fulfilling and valuable to the business like spending time with customers.”

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