Asda has unveiled what it calls its “strongest ever initiative” to help feed children amid the cost of living crisis, which will see children across Scotland and Northern Ireland eat for only £1 at any time of day in Asda Cafés, seven days a week, with no minimum adult spend required.
The supermarket said the move aims to “help tackle holiday hunger at a time when the cost-of-living is higher than ever”, as children aged 16 and under can access a hot or cold meal for just £1.
The Kids Eat for £1 initiative is available “all day, every day” until 4 September in Scotland, as long as the café is open and dependent on the store, a hot meal or cold meal, or both, will be on offer.
Baby food is also available as part of the initiative, with free pouches of Ella’s Kitchen baby food (70g pouch) available in local Asda Cafés. Asda Cafés in England and Wales will also be introducing the offer from 25 July.
An Asda spokesperson said: “We know that families can find the summer holidays tough and our customers are telling us that this year more than ever, they’re concerned about holiday hunger. With that in mind, we are so pleased to be able to provide children’s meals for just £1, with no minimum adult spend, to ensure that those who would normally rely on a school meal aren’t left without.”