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Pret has announced a new strategic partnership with Reliance Brands Limited (RBL) that will see it launch and build the brand in India for the first time.
Following the long-term master franchise partnership, RBL will open the food chain across the country, starting with major cities and travel hubs.
Pret currently has 550 shops globally across nine markets including the UK, US, Europe, and Asia, offering organic coffee, sandwiches, salads and wraps freshly made each day.
The latest partnership marks RBL’s first foray into the food industry, and the group said it will now “bring the much-loved Pret dining experience to one of the biggest retail markets”.
Darshan Mehta, MD, Reliance Brands Limited, said: “Our partnership with Pret is rooted in the strong growth potential of both Pret as a brand as also of the food & beverage industry in India. RBL closely follows the pulse of Indian consumers and there is an increased consciousness of what we eat – rapidly making Food the new Fashion.
“Indians, like their global counterparts, are seeking Fresh and Organic ingredient-led dining experiences which has been synonymous with Pret’s core offering. Couple that with the high recall the brand enjoys in the country, it’s undoubtedly a recipe for success.”
Pano Christou, CEO of Pret A Manger, added: “Two decades ago, we opened Pret’s first shop in Asia and it’s been an inspiration for all of us to bring our freshly made food and 100% organic coffee to new cities across the continent.
“RBL are a great partner to help us do just that, bringing their years of expertise in the market to help our brand succeed in India. We’re looking forward to working with them on what is our most ambitious global franchise partnership to date.”
