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On this episode of Talking Shop I am joined by Zipline CEO and co-founder Melissa Wong. We discuss how Melissa’s 10 years’ of frontline experience informed her approach to building a SaaS company, the recurring operational frustrations that most head offices still underestimate, and why she believes technology should be designed with the store associate as the primary user. We also explore current trends in store execution and how retailers can bridge the gap between corporate strategy and the shop floor.

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Braehead, the retail and leisure destination, has announced a string of new openings at the shopping centre which are set to open this summer.

Jewellery retailer Lovisa is set to open in the summer with a 780 square feet unit, and Suit Direct, the menswear retailer, has also signed on a c.3,500 square feet store and will open its doors in July.

Additionally, Lids, the licensed sports retailer in North America, has signed on a c.1,000 square feet space, as the brand pushes ahead on plans to increase its international presence, and the store is set to open this summer.

Meanwhile, Laura Ashley has recently opened a new section in Braehead’s Next Home store, selling a range of furniture and homeware products. The brand has taken over 2,500 square feet of space and the offer is reportedly the first for any Next in Scotland.

The announcement follows a string of other leasing announcements over recent months, including the addition of a new H&M store, covering 17,000 square feet, which opened in May, as well as the first Scotland site for womenswear brand, Vanilla, which opened a 2,500 square feet space in April.

Braehead is currently home to over 100 fashion and lifestyle brands – from specialist boutiques to high street favourites. It is owned by property company SGS and asset managed by Global Mutual Properties.

Steve Gray, head of European Retail Asset Management at Global Mutual, said: “It is set to be a busy few weeks at the centre, with a great selection of brands opening their doors for the first time, providing our visitors with something new to enjoy.

“These signings will significantly bolster our overall offer and keep our retail line-up compelling – driving spend and continued post-pandemic recovery. The news attests to continued confidence in bricks and mortar stores.”

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