Department Stores

Hotter Shoes announces new digital hub openings with Notcutts

The digital hubs will showcase the brand’s Customised Comfort products and will feature a digital kiosk that ‘customers can browse the full range of Hotter products’

Hotter Shoes has announced the opening of two digital hubs this month with Notcutts Garden Centres. 

This announcement comes after Hotter’s partnership with Notcutts was established in 2021, with the opening of the brand’s first digital hub at Notcutts Wheatcroft in Nottingham. The digital hubs will open at Notcutts Rivendell, Cheshire on 16 June, and Notcutts Garden Pride, East Sussex on 30 June. 

The digital hubs will showcase the brand’s Customised Comfort products and will feature a digital kiosk that “customers can browse the full range of Hotter products, which have over 40 different fit combinations”.

The Unbound Group plc brand uses 3D FootprintTM technology to deliver a “unique precision fit experience to customers”. Hotter’s digital transformation began in 2019 and focuses on investing in digital experience for consumers.

Ian Watson, CEO of Unbound Group plc, said: “We are delighted to launch two new digital hubs, continuing our partnership with Notcutts and extending our successful digital Footprint in the UK in line with our ‘right-sized’ store portfolio strategy and our repositioning as a digitally led business. 

“Whilst we continue to invest in developing our digital channels and online shopping experience, investing in our instore experience remains critical, and it is important that we continue to deliver high-quality and bespoke in-person retail experiences for our customers.”

Back to top button