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Sainsbury’s and Deliveroo announce further UK expansion

Sainsbury’s and Deliveroo announce further UK expansion

On this episode i'm joined by Florian Clemens, Strategy and Proposition Director at Tesco Media, to unpack how retail media is evolving at speed — and what Tesco Media’s role looks like inside the wider Tesco ecosystem. We explore the “win-win-win” promise for shoppers, brands and retailers, the power of contextual relevance, and why Tesco calls its offering “video, reimagined.” Plus, we’ll look ahead to GenAI creativity, automation, and what brands should do now to prepare for retail media’s next phase.

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Sainsbury’s and Deliveroo have expanded their partnership to cover additional locations across the UK, meaning Sainsbury’s products will reportedly be delivered to tens of thousands more households across the UK within 20 minutes.

The new locations include Winchester, Marlow, Barking, Loughborough, Watford and Lancaster.

The new stores build on Sainsbury’s and Deliveroo’s partnership which was first announced in 2020, and the expansion now brings the total number of Sainsbury’s stores available on Deliveroo’s platform to 336.

More than 1,500 Sainsbury’s products are available for delivery on-demand, with the most popular items reportedly including fruit, vegetables and dairy plus a whole range of treats and snacks.

Matthew Roberts, director of Channel Strategy at Sainsbury’s, said: “With more and more shoppers looking for convenient and affordable food and grocery products from Sainsbury’s delivered to their doors, we’re pleased to be expanding our partnership with Deliveroo to even more locations, helping to make it as quick and easy as possible for our customers.”

Carlo Mocci, chief business Officer UK&I Deliveroo, added: “As people continue to change the way they shop, including on-demand grocery delivery as part of their regular shop, we’re pleased to be bringing this choice to even more households across the UK.”

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