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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Inditex and Infinited Fiber Company have announced a new partnership with the goal of advancing new and innovative technologies towards textile-to-textile circular loop.

At the core of this partnership is Inditex´s three-year commitment to buy 30% of Infinited Fiber Company’s annual future production volume of Infinna, a textile fibre that can be created from 100% textile waste –a deal valued at more than €100m (£85m).

Infinited Fiber said the purchase commitment is “significant” for plans to scale up its recycling technology through its first large-capacity factory, which it expects to begin operations in 2024, when Inditex is due to start buying Infinna.

As part of this agreement, Zara is also launching a capsule, with most of its materials produced from clothing sourced in collaboration with the Spanish NGO Cáritas, Zara’s clothing collection program partner.

Javier Losada, Inditex chief sustainability officer, said: “We truly believe innovation is key for the competitive circular future of the fashion industry, which is why we are actively working to find solutions, and searching for new partnerships, processes and materials to achieve textile-to-textile recycling.

“Collaborating with others in new innovative initiatives -such as Next Generation fibres like Infinna – is vital to carrying out the transformation our industry needs.”

Petri Alava, CEO and cofounder of Infinited Fiber Company, added: “Inditex is one of the world’s largest fashion retailers, and this deal is a significant step towards realising our ambition of making Infinna™ a mainstream textile material of the future. It is such a joy to see the beautifully designed pieces created from sustainably produced upcycled fibre now brought to market for the enjoyment of Zara’s customers.

“They are yet another demonstration of the versatility of Infinna, and of what can be achieved when great technology is combined with great design. We look forward to continuing the collaboration with Inditex to make textile circularity an everyday reality.”

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