Sustainable In-Store Packing: A Critical Trend in Retail

Forrester’s recent predictions confirm a trend that we are all seeing, namely the importance of the circular economy to retail businesses. They also highlight growing expectations related to the handling of customer returns. Both of these issues speak directly to brand reputation and customer experience as key factors in years to come – an arena where better packaging can help. Ranpak created the first environmentally responsible system to protect products during shipment, earning Ranpak a reputation as an innovative leader in e-commerce and industrial supply chain solutions. Now that stores have reopened and customers are once again taking advantage of the in-store experience, we have turned our attention to providing more sustainable in-store packing solutions as well. First and foremost, consumers want fast, efficient in-store packaging, and they are increasingly demanding paper-based solutions to avoid the use of plastic packaging materials such as foam and plastic air bubbles, which diminish the customer experience due to their contribution to plastic pollution. Retailers need solutions that are sized to their needs – regardless of how large or small they are, space is always a concern. That’s why Ranpak has introduced its suite of Pack-in-Store solutions, paper-based packing systems that integrate easily into any retailer’s current setup, offering a cost-efficient, simple packing process and a small physical footprint. Depending on the size of the establishment and the amount of in-store packing required, retailers can choose from four different solutions. All four solutions are now available across Europe, the Middle East and Africa. The latest Pack-in-Store innovation for in-store use is the award-winning Wrap ‘n Go™ converter. This is a new patented dispenser for Geami® packaging. It expands die-cut paper into a protective 3D honeycomb structure, with optional soft tissue interleaf paper. Wrap ‘n Go is a sustainable paper-based packing solution, modular and easy to use, and needs no adhesive tape or cutting. The Wrap ‘n Go™ converter was recognised with the prestigious iF 2022 DESIGN AWARD, organised by the world’s oldest independent design organisation, Hannover-based iF International Forum Design GmbH, in the Discipline “Product” and in the Category “Industry/Tools. In 2022, Wrap ‘n Go™ competed against nearly 11,000 entries from 57 countries and won over the 132-member jury made up of independent experts from all over the world. For an attractive and convenient top-of-counter packing solution, Geami EX Mini is a handy dispenser box designed to expand die-cut paper into a protective 3D honeycomb structure. The box design enhances in-store experience, directly demonstrating a brand’s sustainability commitment to customers. Geami Sheets is a small Geami box, with die-cut paper that can be expanded into a protective 3D honeycomb structure. One box offers as much as 140 m2 of wrapping material and can be easily positioned below a counter. FillPak Go™ is a simple and highly efficient packaging for start-up companies or low-volume void fill users. It integrates easily into any packing environment. To revolutionise your customer packing experience by providing sustainable paper-based packing without sacrificing product protection, contact Ranpak to speak with one of their experts who will help you choose the best solution for your store, your product range and your customers. Ranpak’s goal is to help you delight your environmentally conscious customers with pleasing, sustainable packaging. No plastics included.