Victoria’s Secret and Co. has launched its Victoria’s Secret Beauty and Pink Beauty products in Amazon’s store, with approximately 120 different products available and eligible for delivery with Prime.
The assortment of products will also be available in the Victoria’s Secret storefront.
Victoria’s Secret said the collaboration is the latest example of its “growing and successful” beauty category, and how the company has been able to innovate in new ways since becoming an independent company in August 2021.
Additionally, Victoria’s Secret Beauty will expand its product offerings and reach beyond the company’s stores and e-commerce site in a bid to expand its offering to customers.
Greg Unis, CEO of Beauty at Victoria’s Secret and Co., said: “Through customer feedback and research, we’ve heard consumers want to purchase VS Beauty in Amazon’s store and already search for the product on the site.
“This is a natural channel extension for us to continue growing our beauty business and meet customers where they are with the products they love.”
Carla Vernón, Amazon vice president of consumables categories, said: “We’re excited to give our customers a convenient way to shop their favourite Victoria’s Secret and Pink Beauty products. With their variety of floral, fresh fragrances and lotions, there’s a scent to make everyone feel confident and beautiful.”