Why retailers must change their data approach to overcome Amazon

Mike Fantis, VP and managing partner at DAC Group

The post-pandemic business landscape has seen retailers fast-track their digital efforts in an attempt to become truly omni-channel – and safeguard against a repeat of 2020’s disruption. Conversely (and perhaps more interestingly), we’re also getting a better sense of where bricks and mortar fits into the strategies of the digital-first players.

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