How analytics can revolutionise your online business

Retail Sector spoke to Greg Fletcher and Tom McKenna, the co-founders of Ocula Technologies about how retailers can fully optimise their new access to data, how analytics can help you know both your customers and competitors, and the ways to target more personalised user experiences

One side-effect of the pandemic on the retail industry is to accelerate the shift to online, as brick and mortar stores were closed all around the UK and retailers and customers alike flocked to the digital sphere. Trends were already moving in that direction, but the unprecedented speed of the shift may have caught retailers off-guard.

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