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Hotel Chocolat profits surge 56% to £24.1m

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On this episode of Talking Shop I’m joined by Alain Bejjani—former Group CEO of Middle East retail giant Majid Al Futtaim, and author of the definitive new book, NEXT: Leading Through the New Realities. Drawing on his childhood in war-torn Beirut, and his experience steering a $9.5bn dollar retail and lifestyle empire through a global pandemic, Alain brings an unmatched perspective on leadership under pressure. Today, we break down his crisis survival playbook for retailers operating in distress. We discuss why resilience must always outpace efficiency, the four assets a brand must protect at all costs, and how to turn macro-turmoil into a long-term direction that scales.

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Hotel Chocolat has revealed its profits increased 56% to £24.1m, up from £15.5m the previous year, during the 26-week period ended 26 December 2021.

The firm also reported its revenues were also up by 40% to £142.9m, in comparison to 101.9m for the same time the previous year.

Hotel Chocolat said its strong sales increase reflects “growing brand appeal” in the UK, US and Japan, with a 38% increase in active UK customer database to 2.3m.

Additionally, it is investing for expansion with 50% of placing proceeds deployed. The brand specified a combination of “compelling” product ranges and data-driven marketing key to this UK expansion.

Angus Thirlwell, co-founder and CEO, said: “I am delighted that we have achieved a great set of results both in terms of sales and profits, indicating the global strength of the Hotel Chocolat brand and our direct-to-consumer business model.

“These results enable continued new job creation based in our British manufacturing operations, as well as roles in technology and multi-channel retailing.”

He added: “In the UK, we continued to entice many new customers to Hotel Chocolat, growing our active customer database by 38% to 2.3m. Our unparalleled pipeline of new product launches means I am confident we will be able to excite and retain their
custom for many years ahead.

“The last two years have been a period of very significant change both globally and within the business. The multi-channel performance of the UK remains encouraging, and the new markets continue to show promising potential for growth and profitability.”

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